Hello

I am a Sociologist interested in the intersection of digital technologies and the politics of knowledge production.

​

As a current doctoral research candidate in the Department of Sociology at the University of Cambridge, my thesis examines how Nigerian social media users construct meaning, struggle for, and contest online (in)visibility amid algorithmic, political, socio-economic, and gendered structures. In particular, I focus on how users define their identities, social movement participation, and cultural agency as contingent on their visibility and the collective action engaged. My research relies on both in-depth interviews and computational social science analysis. 

​

My PhD thesis builds on my Masters’ research at the School of Global and Area Studies, University of Oxford, where I conducted an online ethnographic study that engaged with the practices of Nigerian Twitter influencers as a case study to explain the opportunities and challenges of the digital economy in Nigeria and Africa. I explored the nature of online work by influencers through the theories of affective labour and identity entrepreneurship, thereby contributing new insights into the influencer culture on Nigerian Twitter. My research won the 2022 Terence Ranger Prize for the best dissertation in African Studies. 

Broadly, my research and professional interests lie in the linkages between digital technologies and human development, data ethics, digital economy, and artificial intelligence & internet governances.